Client Objectives

In a successful investment counseling relationship, the client should have reasonable expectations, given his investment goals and the limitations he imposes on the adviser. The adviser should not raise those expectations beyond his ability to perform over time.

Initially, we review the client’s investment objectives and goals in detail. Waters, Parkerson & Co. wants the client to understand our investment philosophy, the methods we use in formulating our advice, and the limitations of various investment strategies. In turn, we have to know the client’s needs with regard to growth, income, the investment time available to us, as well as the anticipated results. We inform the client if the anticipated results are beyond what is prudently feasible, regardless of our future associations.

Once the client’s objectives have been defined, Waters, Parkerson & Co. uses these as a guide in the asset mix and the day-to-day investment decisions. The amount of equities, if any, in the portfolio, requires a clear understanding and mutual agreement on the length of the investment horizon.